Paris Aéroport

Print et digital - Fakes Taxis

Lürzer’s Archive Vol 05 Cover 2019

Clandestine taxi networks have been set up around Paris-Charles de Gaulle and Paris-Orly airports. With more than 100 million passengers welcomed by Paris Aéroport in 2018, this phenomenon has an impact on tourists as well as official taxi and VTC drivers. In addition to being illegal, this practice is dangerous for passengers who are overcharged and not insured in the event of an accident. 

To counter this phenomenon, Walk created an advertising campaign for Paris Aéroport in airports, in daily newspapers and animated displays, to alert all passengers. To bring out the theme in the general public, by assuming a strong purpose, and which makes them react. 

"The creative idea is to show that behind the smile and window of a fake taxi are hidden real risks... The bias is to symbolize these risks by referring to the figures of the thriller cinema.

Creative Director : Gabriel Lippis

Copywriter : Asma Kanzari

Art Director : Vincent Bérard

Photograph : Hervé Plumet

Awards

Epica 2019 - Craft print - bronze

Epica 2019 - Travel - bronze