Reporter without borders

Activation - War Reporter 3D

Problem : In today’s world conflicts, the military prevents journalists from reporting from combat zones and controls all information released to them.

Idea : To denounce this military control we created the «War Reporter 3D», a toy camera  with idealized military pictures inside. Now journalists don’t need to risk their lives collectings photographs in war zones, the Army’s already done everythings for them!

Results : On may 3rd-World Press Freedom Day-300 journalists receive a «War Reporter 3D»  package (2) including the toy (3) and the flyer (4) to generate PR fallouts in the media (press columns, TV shows, radio). On the same day RSF Secretary General interviewed on French TV uses the «War Reporter 3D» as a trick to focus on the issues.

Creative Director : Christophe Coffre

Copywriter : Eric Auvinet

Art Director : Vincent Bérard

Agency : Saatchi&Saatchi Paris

Awards 2010:
- Epica Silver- Direct
- French Art Directors club Silver - Direct