AIDES

Activation - The epidemic of indifference

Worldwide Fund Against Aids gathers every 5 years to see how much money governments from across the world give to fight aids epidemic in Africa. The amount of money given by government is directly link to the opinion of the public on this topic.  

In 2016, a new summit was taking place and the NGO Aides asked us to make the aids epidemic in Africa a topic of attention in France. A difficult task as everyone seems to have forgotten about it.

In a society that is becoming more and more selfish, we decided not to talk about what is happening in Africa but about what really matters for us : ourselves.

Creative Director : Philippe Rachel/ Carl Harborg

Art Director : Vincent Bérard

Agency : Saatchi&Saatchi Paris

Award: 

New York Festival - Public Service Announcement/ Communication